Google needs to rethink its foldable Pixel phonesThe Pixel 10 Pro Fold proves that Google's current strategy isn't working.

Google needs to rethink its foldable Pixel phones

I recently wrapped up my review of the Google Pixel 10 Pro Fold, and it’s a phone I found immensely frustrating. As a longtime Pixel user and a fan of folding phones, I’m the target audience for Google’s latest foldable. Google’s Pixel UI, exclusive software features, and reliable cameras in a folding form factor? That should be an easy win.

Last year, it largely was. The year-over-year jump Google made from the first Pixel Fold to the Pixel 9 Pro Fold is still hard to believe to this very day. And compared to other foldables released in 2024, the Pixel 9 Pro Fold stood out as something special.

The Pixel 10 Pro Fold proves that Google's current strategy isn't working.Joe Maring2025-10-25T10:30:27.000Z{}

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